A playful character system, built to post every week.

BooBoo needed a steady stream of social content that still felt like one brand — not a new template every week. We built an illustrated character world once, then reused it across product pushes, safety messaging and seasonal posts.

Client BooBoo
Type Social Media Design
Services Graphic Design
BooBoo social post — Comfort and Fashion, sleeping baby on the moon BooBoo social post — Father's Day, Dad You Will Always Be My Superhero Grid of BooBoo social media posts Close-up grid of BooBoo social media posts

A content calendar that doesn't reinvent itself every post.

BooBoo sells baby clothing and needed a steady stream of Instagram and Facebook content that felt consistent — not a new visual identity every week. The brief was to build a small cast of illustrated characters and a shared color and pattern system flexible enough to carry product pushes, safety messaging and occasion posts without ever looking off-brand.

A cast of characters, reused everywhere.

  • Custom illustrated characters — a sleeping baby on the moon, "Prince of Dreams" the penguin, "Happisaurus" the dinosaur, and a bandaged-cotton elephant — each reusable across different post types.
  • USP-driven posts (100% cotton, no harmful chemicals) that still read as on-brand rather than pure advertising.
  • Occasion content — Father's Day, Sinhala New Year — built into the same visual system instead of looking bolted on.
  • A consistent background language — hand-drawn doodle scribbles, cloud and star motifs, a two-tone palette — tying every post back to the same brand world at a glance.
  • Product photography of the BodySuit packaging and garments, dropped into the same doodle backgrounds and palette for posts that needed to sell the product itself.
Grid overview of BooBoo social media posts

Consistency you can see from a distance.

Scroll the grid and it should read as one brand before you've read a single word — that was the actual test, not just how each post looked individually.

Close-up of individual BooBoo social media posts

Product news and pure brand-feel posts, same visual language.

Some posts had to sell a specific feature — no harmful chemicals, 100% cotton. Others just needed to feel warm and reassuring to a new parent. Same characters, same palette, different job.

Product photography, styled to match the same brand world.

Not every post is a launch moment for a specific pack — some just need to sell the product itself. For those, we shot the BodySuit packaging and garments directly, then built the same doodle backgrounds, color palette and "Now available in the market" messaging around the photography so it still reads as one feed alongside the illustrated posts.

BooBoo BodySuit packaging photography — Vibrant & Unique Designs BooBoo BodySuit packaging photography — Explore Our Latest Designs Grid of BooBoo product photography posts — bibs, sleepsuit and new colors BooBoo onesie product photography — I Love You Amma BooBoo onesie product photography — Cool & Comfy Collections

An illustrated brand world BooBoo can keep posting from, week after week.

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