Double Blue, a past pupils' association, came to us wanting their identity refreshed — but firm that the original idea should stay. The brief wasn't to replace the mark, it was to execute it better.
The old Double Blue mark — two overlapping letterforms, D and B, in split teal and navy — was already recognised within the community. Rather than start from a blank page, the client asked us to keep that overlapping-letterform idea intact and rebuild the execution around it: a single, more considered color story, cleaner geometry, and a system that could actually scale across merchandise, print and digital instead of just existing as one static file.
The old mark split the D and B into two competing colors with a heavier, boxier letterform. The new version unifies both letters into a single teal, opens up the negative space where they overlap, and pairs it with a lighter, more geometric wordmark — the same core idea, executed with more restraint.
Every combination the association would actually need — mark-only and full lockup, on teal, on white, on black — was defined up front, so nobody has to guess which version to use or improvise a new one for the next event banner.
Past pupils' associations live on merchandise and printed material as much as anywhere digital — hoodies, cards, letterheads. The refreshed mark was checked against real applications like these before sign-off, not just judged as flat artwork on a screen.
Tell us what you're building and we'll get back to you.