CASE STUDY — GRAPHIC DESIGN

One banner system, eight different product worlds.

Godrej sells across a dozen sub-brands on Daraz — Cinthol, Expert, Aer, Good Knight, Protekt, Shock, Abha, HIT. We built one banner layout that could carry all of them without ever looking generic.

Client Godrej

Type E-commerce (Daraz)

Services Graphic Design

THE BRIEF

Same template, completely different products.

Godrej needed Daraz storefront banners across eight-plus sub-brands, each with its own products, colors and category. The brief was one consistent layout — logo placement, diagonal color-block, hero product shot — that still let every sub-brand feel distinct, built from the individual product shots Godrej supplied for each line.

Four Godrej Daraz category banners — Expert, Protekt, HIT, Cinthol

Grid of Godrej Daraz category banners across sub-brands

Godrej Daraz category banners with tagline variants

WHAT WE MADE

A layout that scales across an entire product portfolio.

A single master banner layout — logo top-left, diagonal color-block base, hero product grouping — reused across every Godrej sub-brand on Daraz.
Individual product compositions per banner, arranged from the separate product shots Godrej supplied for each category.
A tagline variant of the same template for banners that needed to sell a specific benefit — "99.9% Germ Protection," "100% Grey Coverage," "For All Night Protection."
Sub-brand color-coding — Cinthol blue, Protekt green, HIT red and black, Good Knight red — layered onto an identical structure, so the storefront reads as one Godrej presence no matter which product line you land on.

Four Godrej Daraz banners shown straight-on

ONE LAYOUT, EIGHT BRANDS

The structure never changes — only what's inside it does.

Logo position, the diagonal color-block, and where the hero product sits all stay fixed from banner to banner. That's deliberate — a shopper scanning the Daraz storefront should recognise it's Godrej before they've even read the sub-brand name.

Godrej Daraz banners with category taglines like 99.9% Germ Protection

ADDING CONTEXT WHERE IT'S NEEDED

A tagline variant for banners that need to sell a specific benefit.

Some categories — germ protection, grey coverage, insect control — needed one clear line of copy alongside the product shot rather than relying on packaging alone to make the case. The same template just makes room for it.

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